Partnerships & Advertising
Uplifting exceptional stays. Showcasing authentic communities.
The Whole Destination
A great road trip doesn’t end at the check-in desk. While our rigorous editorial designation is strictly earned by the physical property itself, a Boutel naturally acts as a gateway to the community it calls home.
Boutels is the guide and designation system for the boutique motel movement. We don’t just feature the room a traveler sleeps in. Our upcoming national print magazine and digital platforms spotlight the exceptional local fabric right outside their door: the diner two blocks away, the hiking trail at the end of the road, the distillery nobody outside the county knows about yet.
A True Win-Win for Local Economies
A spot on Boutels can never be bought, and we take zero commissions from bookings. Instead, we partner directly with the local ecosystems surrounding each designated property: regional tourism boards, local businesses, and community organizations.
When your community champions our guide, you are actively reaching intentional, independent-minded travelers who are already arriving in your backyard. We educate our audience on the best regional experiences, independent restaurants, and hidden gems in your area, turning overnight guests into local tourists. The community thrives, the travelers discover something they will talk about for years, and the local lodging economy stays supported.
How We Work Together
Because every destination has its own character, we don’t believe in one-size-fits-all packages. We collaborate with regional tourism boards and local communities in ways that fit the place. Opportunities include:
Print Magazine Feature Curation
Spotlighting your region’s local trails, historic crossroads, and dining districts in our upcoming national print edition, placed directly inside boutique motel rooms coast to coast.
Digital Destination Showcases
Guiding our digital audience to your local independent businesses, regional events, and hidden gems through editorial features tied to the Boutels in your area.
Custom Regional Collaborations
Building tailored partnerships that align with your community’s specific tourism goals and the character of your destination.
Let’s Build a Roadmap for Your Town
We are actively curating partnerships for our upcoming premier magazine edition and expanded digital guides. If your region is home to a designated Boutel or an exceptional roadside stay, let’s talk about how we can place your community on the map it deserves to be on.
to start a conversation about showcasing your destination.